PRICING

media | creative | marketing | publishing | new media | social media |
crisis communications | pricing

Schroder PR is proud to serve its clients with a pricing and fee structure that meets their individual needs. We regularly provide custom fee packages to our clients on an hourly, project or monthly retainer basis that is at or below average market rate. We can provide this because of a strong project
management system and a dedicated team who is skilled in their particular areas of expertise. The following reflects our average fees for common agency services. We look forward to serving your communications needs.

á la Carte Pricing

MEDIA RELATIONS

Story Audit: $1,000

• Assesses potential the company has for media coverage
• Provide a list of potential news angles and outlets to reach

Media Campaign: $3,000

• Gather information to develop story
• Identify key words, photos, video, links for optimized release
  
• Draft story in form of pitch, press release and/or backgrounder
• Prepare target list of media
• Pitch target media
• Facilitate distribution of press release (distribution fees apply separately)

Media Pitch: $1,500

• Gather information to develop story
• Draft story in form of pitch
• Prepare target list of 5-10 media
• Pitch 5-10 target media

Op-ed or By-lined article copywriting: $1,500

• Gather information to develop story/issue
• Draft copy for article
• Facilitate edit process
• Place with publication

Communications Plan: $6,000

• Goals & objectives
• Competitor analysis
• Challenges
• Audience
• Messages
• Strategies
• Tactics
• Timeline
• Budget

BRANDING

Audit of current image/brand: $6,000

• Review of any materials, websites, media coverage
  
• Send client preliminary questionnaire (communications assessment questionnaire), review and analyze
• Info gathering Session with client
• Prepare summary of initial corporate identity findings and objectives

Brand development: $15,000 – $25,000

• Create two brand positions to present to client
  • The Brand Position
  • The Brand Promise
  • Brand Differentiators
  • Brand Personality
  • Brand Voice
  • Brand Message
• Client presentation of brand options
• Receive feedback, further brainstorm, re-present (up to 8 hours of revisions/refinements)
• Determine final brand position

Identity Packaging:

• Company name: $2,000 - $2,500
• Visual Identity Package: logo, colors, etc. $5,000 – $7,000, includes three concepts and color selection
• Tagline $2,000 - $2,500
• Boilerplate paragraph $1,000 – $1,500

Brand Standards Guidelines:

• Brand Standards document to be used internally to guide all communications: $3,000 - $6,000
  
• Brand Standards presentation for internal staff: $1,000 - $1,200

Strategic Marketing Plan: $8,000 – $10,000

• Goals & objectives
  
• Competitor analysis
  
• Challenges
  
• Audience
  
• Messages
  
• Strategies
  
• Tactics
  
• Budget

COLLATERAL DEVELOPMENT

Copywriting and design $150 per hour

• Newsletters
• Email marketing
• Direct mail
  
• Ads
  
• Videos
• Website copywriting
  
• Brochures
• Rack cards
• Folders
• Inserts
• Conference booth design
  
• Presentation materials

Business Development $3,000 per month

• Networking
• Speaker’s bureau
  
• Proposals and presentation materials
  
• Conference marketing

New Media

• Design and Content for Websites: $4,000, $8000, $12,000 or $20,000
  
• eNewsletters: $3,000 initial design, $1,200/issue
  
• Blogs: $2,500 initial design, $1,500/month for weekly posts
  
• Video: $4,000 or $10,000
  
• Social media campaigns: $500-1,000 per month

Combination Packages

Media Relations / Social Media Starter: $3,500

• Media, Facebook and Twitter
  • Gather information to develop one media story
  • Identify key words, photos, video, links for optimized release
  • Draft story in form of pitch, press release and/or backgrounder
    
  • Prepare target list of media
  • Pitch target media
  • Facilitate distribution of press release (distribution fees apply separately)
  • Launch or upgrade company Facebook page
  • Launch company Twitter page, find people to follow, provide spreadsheet of suggested tweets

In-depth Media Outreach: $10,500 or $3,500/month for three months

• Story audit
  
• Three media pitch projects
• Introduction to two target reporters
  
• One by-lined article or op-ed
  
• Website audit and copy upgrade
  

Comprehensive PR & Marketing Campaign: $9,000/month for minimum of six months

• Audit of current image/brand as described above
  
• Comprehensive communications plan
• Ongoing media and social media outreach
  
• Monthly eNewsletter