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PR Case Study: Sustainability

Overview:
For years, Perkins+Will has worked to build structures that successfully meet the needs and requests of clients, while simultaneously maintaining the company's trademark of sustainability, integrity and design. One of Perkins+Will's corporate communication goals was to increase its awareness for the firm's leadership in sustainability. Schroder Public Relations was asked to develop and implement strategies to meet this goal.

Objective:
Position Perkins+Will as the leading sustainable design and architecture firm.


Strategy:

  • Develop a web-presence highlighting Perkins+Will's history in green design and leadership in the current green building movement
  • Obtain media coverage of Perkins+Will's corporate sustainable thought leadership and practices
  • Obtain media coverage highlighting sustainable components of various Perkins+Will projects

Tactics:

  • Designed a sustainable page for Perkin+Will's web site highlighting its historical leadership and corporate philosophy in sustainable practices
  • Utilized sustainable messaging in media pitches
  • Secured media coverage in daily newspapers, trade publications and online media
  • Secured op-eds and by-lined articles on behalf of key organization thought-leaders
  • Hosted a media breakfast in conjunction with the GreenBuild Conference in Chicago to unveil Perkins+Will's Sustainable Design Initiative plan and provide an intimate opportunity for reporters to ask the experts about the future of green design and business operations

Results:

Our efforts resulted in extensive media coverage containing Perkins+Will's sustainable messaging. A selection of this coverage and visibility includes:

News article links:

Video clips:

Click here to watch the 3 minute Quicktime
video of the Blythewood High School design.

Click here to watch the Quicktime video of the
201 Seventeenth Street development.

Additional news and video clips:

 



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