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PR Case Study: Sustainability

For years, Perkins+Will has worked to build structures that successfully meet the needs and requests of clients, while simultaneously maintaining the company's trademark of sustainability, integrity and design. One of Perkins+Will's corporate communication goals was to increase its awareness for the firm's leadership in sustainability. Schroder Public Relations was asked to develop and implement strategies to meet this goal.

Position Perkins+Will as the leading sustainable design and architecture firm.


  • Develop a web-presence highlighting Perkins+Will's history in green design and leadership in the current green building movement
  • Obtain media coverage of Perkins+Will's corporate sustainable thought leadership and practices
  • Obtain media coverage highlighting sustainable components of various Perkins+Will projects


  • Designed a sustainable page for Perkin+Will's web site highlighting its historical leadership and corporate philosophy in sustainable practices
  • Utilized sustainable messaging in media pitches
  • Secured media coverage in daily newspapers, trade publications and online media
  • Secured op-eds and by-lined articles on behalf of key organization thought-leaders
  • Hosted a media breakfast in conjunction with the GreenBuild Conference in Chicago to unveil Perkins+Will's Sustainable Design Initiative plan and provide an intimate opportunity for reporters to ask the experts about the future of green design and business operations


Our efforts resulted in extensive media coverage containing Perkins+Will's sustainable messaging. A selection of this coverage and visibility includes:

News article links:

Video clips:

Click here to watch the 3 minute Quicktime
video of the Blythewood High School design.

Click here to watch the Quicktime video of the
201 Seventeenth Street development.

Additional news and video clips:


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