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Regent Partners: Announcement of a Signature, Landmark Development.

When Regent Partners, an Atlanta-based real estate development, investment and services firm best known for its development of Tower Place, was preparing to announce a stunning, 47-story vertical mixed-use tower called 3344 Peachtree, it called Schroder Public Relations. Regent Partners was intrigued by our plan to capitalize on the fact that it had been keeping the project under wraps. Schroder PR worked closely with the Atlanta Journal-Constitution to coordinate a major display announcement in its May 25th issue. At the same time, Schroder PR wrote, designed and produced a series of websites promoting Regent Partners, its 3344 Peachtree project and produced a 10-minute promotional DVD that was also shown on the websites. On May 25th, we delivered the DVD, a copy of that morning’s AJC , a letter from Regent Partners, renderings of the building and breakfast treats from the Buckhead Life Restaurant Group – and its own press release announcing its new flagship restaurant in the tower – to 250 commercial real estate brokers all over Atlanta before 9am. And that was just for openers!





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