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Good Measure: New Product Launch on TV and in Print, Media Campaign for the Sale of a Company

When restaurateur Tom Murphy was starting a new company called Good Measure, he called Schroder PR. He wanted to help raise the profile of the new service that delivers fresh, nutritious meals to customers who want to lose weight – all for less than $20 a day.

A January 2004 product launch was planned, so Schroder PR quickly produced a backgrounder and delivered it to Atlanta area media. In the first week of Good Measure’s launch, Schroder PR helped the service get a prominent feature on Page 3 of the Atlanta Business Chronicle and make live appearances on Fox 5’s Good Day Atlanta and WUPA Channel 69’s Focus Atlanta noon television show. Tom is pictured with Fox 5’s anchor Suchita Vadlamani on the set.

And when Murphy wanted media exposure for the sale of his Good Measure meals service to an Atlanta non-profit, he called Schroder PR. We worked with reporters and editors to explain a complicated transaction, Tom’s reasons for “donating” part of his research and development costs – and the implications it had on an emerging trend called social entrepreneurship. The result? Informative and balanced section-front articles published with photographs in the Atlanta Journal-Constitution and the Atlanta Business Chronicle, on the same day.


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