Clear Messages in a Cluttered World...


p r o j e c t s


Click here to watch the 3 minute Quicktime
video of the Blythewood High School design.


Perkins+Will: Blythewood High School

Click here to download a copy of the article in Architectural Record


In May 2006, Perkins+Will contacted Schroder PR to lead a public relations campaign for their design of the Blythewood High School, in Blythewood, South Carolina. Perkins+Will, a world leader in sustainable architecture and design, was named one of three finalists for the James D. MacConnell Award, the most prestigious national award for school design.

The Schroder PR team was able to successfully pitch the story to both national and local media. The school appeared on the cover of Architectural Record's Schools of the 21st Century Issue (above) and was featured in Columbia, South Carolina's The State newspaper. In addition to traditional media, the Schroder PR team directed and produced a three-minute video, on location, that was shown at the award ceremony and distributed throughout the Perkins+Will offices.

4 0 4 . 8 7 2 . 7 2 8 9